Just like the general benefits that come with owning any domain name, with a .HipHop domain you are obtaining a digital identity that aligns with Hip Hop, thereby strengthening your brand. For example, if you registered the domain heavyhitters.com, the name itself doesn’t tell you much about the brand. However, if you registered heavyhitters.hiphop, you automatically associate the name with Hip Hop. This also makes the name more memorable. Additionally, there are many more .HipHop domains available now than the more common domain endings like .com.